Hi, I'm Andy O'Neil

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Claude AI

I Reverse-Engineered a $250 LinkedIn Course Using Claude. The Research Called Out Its Own Hype

Last week I almost bought a LinkedIn optimization course. The landing page was good. Really good. Professional design, compelling copy, clear promises. $250 for a system that would "transform your profile in 30 minutes" and create "passive lead generation while you sleep."

AI Generated Image of May Lying in Bed Running the Conversation

The Conversation You’re Rehearsing at 2am Isn’t the Problem. The Rehearsing Is.

You’re doing it again.

AI Generated Photo of Claude Crying Because He Couldn’t Help His User

Most Claude Projects Fail Before the First Message Gets Sent

Here’s the pattern I see constantly: Someone discovers Claude Projects, gets excited, and immediately starts writing instructions.

The Small Business Software Paradox: Paying More, Getting Less

Claude AI

The Hidden Economics of AI Tool Sprawl: What the Research Actually Says

I asked Claude to dig through the actual research—Flexera surveys, Zylo's SaaS Management Index, RAND Corporation analysis, McKinsey data, the works—and compile what we really know about the cost of AI and SaaS sprawl for small and medium businesses

You Don’t Need More Confidence. You Need a Pressure Test.

Everyone tells founders to trust their gut.

AI Generated Image of Gmail Tabs Bulging with Email

The 4 Gmail Tabs You Check Every Day Are Stealing 100 Hours of Your Year

I’m going to make a confession that might get me kicked out of the productivity guru club: I don’t believe in inbox zero.

Two Seedlings Emerging from a Field Lit by Sunlight

Get a Real Job

What Twelve Years of Freelancing Taught Me About Survival, Reinvention, and Knowing Who You Are

AI Generated Image of a Tortise on a Treadmill

You’re Not Falling Behind. You’re Being Sold a Treadmill.

There’s a business model built on your restlessness.

AI Image Showing AI Ignorance Arbitrage: The Pitch vs. The Reality

An AI Agency Told Other Agencies to “Take Advantage of the Ignorance Arbitrage.” I Have Questions.

I was watching a YouTube interview a few weeks ago. Standard AI agency content — the kind where someone in a polo shirt explains why your…

Whiteboard: Building a Transformation Claude AI Project

5 Things I Learned After Building 80 Claude AI Projects (That I Wish I’d Known After Building 5)

Eighty projects taught me that the boring fundamentals matter more than clever tricks. Research before instructions. One outcome per project

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Whiteboard with Building Better Claude Projects

I Built 80 Claude Projects in 4 Months. The First 20 Were Garbage.

Here’s something they don’t tell you about Claude projects: you can be very, very good at prompting and still build junk projects.

AI Generated Screen Showing New Features on Claude

I Don’t Keep Up With AI News. That’s the Point.

I learned about Claude’s latest features from a pop-up. Inside the tool. While I was working.

Unlocking New Possibilities with ChatGPT in Your Business Automation

Today, we’re diving into how ChatGPT revolutionized business automations, particularly in areas where human-like thinking was sorely…

Small Business Continuity Planning: Two is One

What do you have in place for business continuity? How do you keep your business running should the worst thing that could happen…does?

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